Harley-Davidson needed help reimagining their scheduling process – the point where their digital products met the physical dealerships. We started by listening to all types of riders, brand enthusiasts, and dealers. Then, design, product and technology worked closely to explore the power of a connected experience putting them at the center of a "legendary" journey.

Outcome:

• Designed a vision and experience that resonated with their audiences and lived up to the Harley-Davidson brand

• Created a strategy that allowed dealerships and the brand to share user data in order to optimize the customer experience

• Helped influence product priorities within the organization through collaborative workshops and roadmapping

• Strengthened our client partnership — leading to multiple new workstreams such as a new e-commerce platform and dealer sales portal