With companies scrambling to quickly adapt to a remote work model during the pandemic, cloud computing companies like Citrix were positioned for growth. We partnered with Citrix to help evolve their client approach – offering them a blueprint of actionable strategies, products and solutions in an interactive tool.

Outcome:

• Created a simple self-service experience that allowed users to educate themselves and their companies about remote work strategies and product recommendations

• Designed a system that would allow Citrix sales teams to have a targeted conversation with a qualified lead

• Increased in-site engagement, qualified leads, and conversions