Honing the craft.
Griffin Claw Brewing Company was breaking ground on a $5 million brewhouse and micro-distillery and wanted to unveil a new brand and website with it. I worked with the client to develop a scope and budget, assembled a strategist, copywriter, photographer/editor and engineer, and managed execution of the project from start to finish. We developed an in-depth competitive/brand analysis which served as the foundation for content creation, and guided the brewery’s identity throughout. In addition to leading the team and directing the creative vision, I handled CRM integration, built an ecommerce page and produced the design and UX/UI.